With the arrival of new methods and strategies in the world of online marketing, we’ve also seen brand new definitions and terminologies appear. KOL is one of them.
KOL is an acronym for Key Opinion Leader. While we may be familiar with the concept of an influencer, KOL is a very similar and more commonly used term nowadays.
A KOL is someone who’s considered a connoisseur of a certain topic and whose opinions are respected by their public, thanks to their trajectory and the reputation they’ve built for themselves. For that reason, KOLs have gained the status of experts and are recognized as referential people within their fields. Their achievements and skills are well-known, giving them an aura of authority.